AI Score for MarketersTM

Artificial intelligence can be your competitive advantage!

Explore and rate dozens of AI use cases, get personalized recommendations for AI-powered vendors.

Get Started

How It Works


Take the Assessment
Rate the value to intelligently automate 45+ marketing AI use cases. The assessment takes 7 - 10 minutes.


Get Your Results
Get your AI Score, review priority use cases and discover AI-powered marketing vendors.


Take Action
Explore vendors and start building your competitive advantage through AI, one use case at a time. 

The AI Opportunity

Marketing artificial intelligence is the science of making marketing smart. 


AI is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what it is and how to apply it to their marketing. 


The marketers who take action have the opportunity to create a significant and sustained competitive advantage for themselves, and their businesses. AI enables marketers to:


  • Reduce costs by intelligently automating repetitive, data-driven tasks.

  • Drive revenue by improving your ability to make predictions. 

So how do you get started? Prioritize use cases, and identify smarter technology solutions that will help you pilot and scale AI in your organization.


State of the Marketing AI Industry Report

Marketing AI Institute teamed up with Drift to gain unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry. 


Using the AI Score for Marketers assessment, marketers had the opportunity to answer 13 survey questions, and rate the value of 49 sample marketing AI use cases. More than 400 marketers answered portions of the survey, and 235 completed all questions and use case ratings.


You can download the full 2021 State of Marketing AI Report now to find out what we learned! 

Thank you for contributing your time and experiences, and helping us continue to pursue our mission of making AI approachable and actionable for marketing leaders.

The 5Ps of Marketing AI

The 5Ps is a framework we devised to help visualize and organize use cases and the marketing AI technology landscape.

  • Planning: Building intelligent strategies.
  • Production: Creating intelligent content.
  • Personalization: Powering intelligent consumer experiences.
  • Promotion: Managing intelligent cross-channel promotions.
  • Performance: Turning data into intelligence. 

The framework will evolve as the market shifts and as we develop a deeper understanding of AI and its implications on the industry. But, for now, hopefully it helps you better comprehend the vast potential of AI to enhance your capabilities as a marketer. 

About AI Score for Marketers

Our mission at the Marketing Artificial Intelligence Institute is to make AI approachable and actionable for marketers. In order to do that, we have to be able to answer the number one question we hear:


"How do we get started with AI?" 


Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions. 

Get Started
Marketing AI Institute Partners