AI Score for MarketersTM

Artificial intelligence can be your competitive advantage!

Explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors.

Get Started

How It Works


Take the Assessment
Rate the value to intelligently automate 60+ marketing AI use cases. The assessment takes 7 - 10 minutes.


Get Your Results
Get your AI Score, review priority use cases and discover AI-powered marketing vendors.


Take Action
Explore vendors and start building your competitive advantage through AI, one use case at a time. 

The 5Ps of Marketing AI

The 5Ps is a framework we devised to help visualize and organize use cases and the marketing AI technology landscape.

  • Planning: Building intelligent strategies.
  • Production: Creating intelligent content.
  • Personalization: Powering intelligent consumer experiences.
  • Promotion: Managing intelligent cross-channel and cross-device promotions.
  • Performance: Turning data into intelligence. 

The framework will evolve as the market shifts and as we develop a deeper understand of AI and its implications on the industry. But, for now, hopefully it helps you better comprehend the vast potential of AI to enhance your capabilities as a marketer. 

About AI Score for Marketers

Our mission at the Marketing Artificial Intelligence Institute is to make AI approachable and actionable for marketers. In order to do that, we have to be able to answer the number one question we hear:


"How do we get started with AI?" 


Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions. 

Get Started
Marketing AI Institute Partners