Planning
Production
Personalization
Promotion
Performance
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2
3
4
5
Planning
Building intelligent strategies.
Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each of the PLANNING use cases below? Choose N/A if your team does not perform that use case.
For each use case consider the potential time and money saved, and the increased probability of achieving business goals.
1 = No value
2 = Minimal value
3 = Moderate value
4 = High value
5 = Transformative
Allocate and adjust marketing budgets.
N/A
1
2
3
4
5
Analyze existing online content for gaps and opportunities.
N/A
1
2
3
4
5
Build media and influencer databases based on interests, audiences and intent.
N/A
1
2
3
4
5
Choose keywords and topic clusters for content optimization.
N/A
1
2
3
4
5
Construct buyer personas based on needs, goals, intent and behavior.
N/A
1
2
3
4
5
Define topics and titles for content marketing editorial calendars.
N/A
1
2
3
4
5
Determine campaign goals based on historical data and forecasted performance.
N/A
1
2
3
4
5
Find and merge duplicate contacts in your CRM.
N/A
1
2
3
4
5
Formulate pricing strategies to maximize profitability.
N/A
1
2
3
4
5
Gain insights into competitors' digital ad spend, creative and strategies.
N/A
1
2
3
4
5
Identify companies and contacts to target in sales and account-based marketing campaigns.
N/A
1
2
3
4
5
Map buyer journey stages based on historical lead and conversion data.
N/A
1
2
3
4
5
Predict customer churn.
N/A
1
2
3
4
5
Prescribe strategies and tactics to achieve goals.
N/A
1
2
3
4
5
N/A
1
2
3
4
5