Planning
Production
Personalization
Promotion
Performance
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2
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5
Performance
Turning data into intelligence.
Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each of the PERFORMANCE use cases below? Choose N/A if your team does not perform that use case.
For each use case consider the potential time and money saved, and the increased probability of achieving business goals.
1 = No value
2 = Minimal value
3 = Moderate value
4 = High value
5 = Transformative
Create performance reports based on marketing data and analytics.
N/A
1
2
3
4
5
Determine which teams, channels and campaigns get credit for conversions.
N/A
1
2
3
4
5
Discover insights into top-performing content and campaigns.
N/A
1
2
3
4
5
Forecast campaign results based on predictive models.
N/A
1
2
3
4
5
Measure return on investment (ROI) by channel, campaign and overall.
N/A
1
2
3
4
5
Monitor and evaluate brand mentions from media and influencers.
N/A
1
2
3
4
5
Predict revenue potential for accounts at different stages of the buyer journey.
N/A
1
2
3
4
5
Receive real-time alerts based on unusual changes or trends in your marketing data.
N/A
1
2
3
4
5