Promotion
Performance

4

5

Promotion

Managing intelligent cross-channel promotions.

 

Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each of the PROMOTION use cases below? Choose N/A if your team does not perform that use case.

 

For each use case consider the potential time and money saved, and the increased probability of achieving business goals.

 

1 = No value

2 = Minimal value

3 = Moderate value

4 = High value 

5 = Transformative

Adapt audience targeting based on behavior and lookalike analysis.
N/A
1
2
3
4
5
Adjust digital ad spend in real-time based on performance.
N/A
1
2
3
4
5
Deliver individualized content experiences across channels.
N/A
1
2
3
4
5
Identify real-time social media and news trends for promotional opportunities.
N/A
1
2
3
4
5
Improve email deliverability.
N/A
1
2
3
4
5
Predict winning creative (e.g. digital ads, landing pages, CTAs) before launch without A/B testing.
N/A
1
2
3
4
5
Schedule social shares for optimal impressions and engagement.
N/A
1
2
3
4
5
Predict the next product or service a consumer is likely to buy.
N/A
1
2
3
4
5