Which stage of marketing AI transformation best describes your marketing team? Choose all that apply.
Researching: Becoming aware of what AI is and why it has the potential to transform marketing talent, technology, and strategy.
Understanding: Learning how AI works, and exploring use cases and technologies.
Piloting: Prioritizing, and starting to run, a limited number of quick-win pilot projects with narrowly defined use cases.
Scaling: Achieving wide-scale adoption of AI, while consistently increasing efficiency and performance.
Humanizing: Seamlessly integrating AI and human capabilities, and reinvesting the time and money saved from intelligent automation into listening, relationship building, creativity, culture, and communities.
How important is AI to the success of your marketing over the next 12 months?
What outcomes is your marketing team achieving with AI today? Choose all that apply.
Creating personalized consumer experiences at scale
Driving costs down / increasing efficiency
Generating greater ROI on campaigns
Getting more actionable insights from marketing data
Increasing qualified pipeline
Predicting consumer needs and behaviors with greater accuracy
Reducing time spent on repetitive, data-driven tasks
Shortening the sales cycle
Unlocking greater value from marketing technologies
None of the above
Which is a higher priority for your marketing team?
What percentage of marketing tasks that your team performs are intelligently automated to some degree TODAY? (i.e. AI is applied to improve the efficiency and/or performance of the task.)
What percentage of marketing tasks that your team performs do you believe will be intelligently automated to some degree in the NEXT FIVE YEARS? (i.e. AI will be applied to improve the efficiency and/or performance of the task.)
Which of the following do you consider barriers to the adoption of AI in your marketing? Choose all that apply.
Lack of awareness
Lack of education and training
Lack of executive support
Lack of governance
Lack of ownership
Lack of resources
Lack of strategy
Lack of talent with the right skill sets
Lack of technology infrastructure
Lack of the right data
Lack of understanding
Lack of vision
Fear of AI
Mistrust of AI
Unknown risks
Unrealistic expectations
None of the above
Does your organization offer any AI-focused education and training for the marketing team?
Who in your organization owns the adoption and integration of AI technology for marketing? Choose all that apply.