Personalization
Promotion
Performance

3

4

5

Personalization

Powering intelligent consumer experiences. 

 

Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each of the PERSONALIZATION use cases below? Choose N/A if your team does not perform that use case.

 

For each use case consider the potential time and money saved, and the increased probability of achieving business goals.

 

1 = No value

2 = Minimal value

3 = Moderate value

4 = High value 

5 = Transformative

Customize email nurturing workflows and content.
N/A
1
2
3
4
5
Determine offers that will motivate individuals to action.
N/A
1
2
3
4
5
Engage website visitors in conversations through chatbots that learn and evolve.
N/A
1
2
3
4
5
Optimize email send time at an individual recipient level.
N/A
1
2
3
4
5
Present individualized experiences on the web and/or in-app.
N/A
1
2
3
4
5
Recommend highly targeted content to users in real-time.
N/A
1
2
3
4
5