Planning
Production
Personalization
Promotion
Performance
1
2
3
4
5
Production
Creating intelligent content.
Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each of the PRODUCTION use cases below? Choose N/A if your team does not perform that use case.
For each use case consider the potential time and money saved, and the increased probability of achieving business goals.
1 = No value
2 = Minimal value
3 = Moderate value
4 = High value
5 = Transformative
Analyze and edit content for grammar, sentiment, tone and style.
N/A
1
2
3
4
5
Create data-driven content.
N/A
1
2
3
4
5
Curate content from multiple sources.
N/A
1
2
3
4
5
Design websites, landing pages and calls-to-action.
N/A
1
2
3
4
5
Develop digital advertising copy.
N/A
1
2
3
4
5
Draft social media updates with copy, hashtags, links and images.
N/A
1
2
3
4
5
Optimize website content for search engines.
N/A
1
2
3
4
5
Predict content performance before deployment.
N/A
1
2
3
4
5
Send email newsletters with personalized content.
N/A
1
2
3
4
5
Tag website images with keywords and categories.
N/A
1
2
3
4
5
Transcribe audio (calls, meetings, podcasts, webinars) into text.
N/A
1
2
3
4
5
Write creative briefs and blog post drafts.
N/A
1
2
3
4
5
Write email subject lines.
N/A
1
2
3
4
5
Translate content into multiple languages.
N/A
1
2
3
4
5